91视频

Muma AI Day introduces Tampa Bay high schoolers to AI-driven careers in business

Hosted by the Muma College of Business and partnering with Hillsborough County Public Schools, the event promises to introduce Hillsborough County students to the world of artificial intelligence and its growing role in the future of work.

November 4, 2025Business News, Events

Falling for 鈥渇ake鈥� phishing: 91视频study finds smarter way to train employees to thwart phishing scams

A new study in MIS Quarterly finds that sending employees who fall for simulated phishing emails into an on-the-spot training module can be counterproductive. Researchers recommend a broader approach.

November 3, 2025Business News, Research and Innovation

The half-day program, presented by Bank of America, featured keynote speaker Lisa Krouse, president and CEO of First Tee and former chair of the Greater Sarasota Chamber of Commerce, along with panels of executives, educators and community leaders.

September 22, 2025Business News, Events

Despite growing awareness of fake online reviews, a new research article finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn鈥檛.

July 17, 2025Business News, Research and Innovation

Design science researcher appointed director of USF鈥檚 School of Information Systems

Munir Mandviwalla, an accomplished professor, scholar, and inventor with over three decades in the information systems discipline, will also serve as a Muma Distinguished Research Fellow.

June 23, 2025Business News

Product strategies should adopt AI as its life force. Ramya Krishna, a 91视频alumna, "charts out a full proof plan to integrate product strategy with AI for sure shot success."

June 16, 2025Business News

A new study found that many consumers tend to fall for fake online reviews as a result of "truth bias." Researchers hope study findings help more consumers be vigilant when browsing online.

June 12, 2025Business News, Research and Innovation

Unique Alston, a recent 91视频business graduate, hopes to revolutionize how college students get to and from campuses through a new carpooling app called Ridely.

June 11, 2025Business News, Entrepreneurship

Despite growing awareness of fake online reviews, a new University of 91视频 study finds that consumers still overwhelmingly trust what they read鈥攅ven when they shouldn't.

June 5, 2025Research and Innovation

In an age where digital interactions dominate consumer decision-making, the trustworthiness of online reviews has become a critical concern for both researchers and the general public.

June 5, 2025Research and Innovation

The article, 鈥淭he Illusion of Authenticity in Online Reviews: Truth Bias and the Role of Valence,鈥� was recently published online in the premier journal, Information Systems Research. Co-authored by Dezhi "Denny" Yin, an associate professor at 91视频Muma College of Business, the article examines how consumers make judgements about whether online reviews are real or fake.

June 5, 2025Business News

From trust to doubt: Why fake online reviews still fool consumers

The research investigates a key question: Are consumers naturally skeptical of online reviews, or do they tend to believe them? The answer lies in what psychologists call a 鈥渢ruth bias.鈥�

June 4, 2025Business News, Research and Innovation